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Mission / Vision - Where are we going?
Business rationale - Why are we going there?
Goals / objectives - What must we do to get there?
Strategy / methods / actions - How can we do it?
Principles / values / standards - How well must we do it?
Capability / skills / resources - Do we have what it takes?
Drive / attitude / confidence / motivation - Do we want to do it?
Management information / measures / metrics - How are we doing so far?
Plain English definitions provided by Jim Wade of Business Improvement Network.